Different Facets of Market Orientation – A Comparative Exploratory analysis of Party Manifestos in Britain and Germany

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Political Marketing
Volume	7
Publication status	Published - 2008

Cite this

@article{bd61dc84e3444aceb62fad7be4abfcde,

title = "Different Facets of Market Orientation – A Comparative Exploratory analysis of Party Manifestos in Britain and Germany",

author = "Robert Ormrod and Henneberg, \{S C.\}",

year = "2008",

language = "English",

volume = "7",

journal = "Journal of Political Marketing",

issn = "1537-7865",

publisher = "Routledge",

}