Diffusion of Electronic Water Payment Innovations in Urban Ghana. Evidence from Tema Metropolis

Godfred Amankwaa, Festus A. Asaaga, Christian Fischer, Patrick Awotwe

Research output: Contribution to journalArticlepeer-review

Abstract

Recent advances in mobile technologies, especially in the utility payment space, are having an increasingly profound impact on our daily lives and offer advantageous services in the utility sectors. This paper examines the prevalence and patterns of customer uptake of an electronic water payment (EWP) system and its implications for water delivery in the Tema Metropolitan Area, Ghana. Data for the study comprised a survey of 250 utility customers and the review of a 12-month water use and customer payment database from a water supply company. Results indicate that although customers were aware of EWP’s existence, overall uptake was very low. EWP awareness and intention to use EWP were not significantly associated with customers’ gender, phone/mobile money ownership, educational status, and water usage. However, age, employment status, income, and means of receiving monthly bills were found to be statistically different in relation to the awareness of EWP. These findings offer several implications for water service and utility providers to market mobile payment solutions and to increase the consumer uptake of these services and payment options.
Original languageEnglish
Pages (from-to)1011
JournalWater
Volume12
Issue number4
Early online date2 Apr 2020
DOIs
Publication statusE-pub ahead of print - 2 Apr 2020

Research Beacons, Institutes and Platforms

  • Global Development Institute
  • Manchester Environmental Research Institute

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