Digital Media and Search Marketing: A Focus on POEM and SEM (SEO + PPC)

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles and Practice of Marketing
Subtitle of host publication	Digital Marketing and Sustainability Supplement
Publisher	McGraw-Hill
Edition	9th
ISBN (Print)	9781526847249
Publication status	Published - 2022

Cite this

@inbook{c009fb159ed949d899324b892443db13,

title = "Digital Media and Search Marketing: A Focus on POEM and SEM (SEO + PPC)",

author = "Frigenti, {Pietro Paolo}",

year = "2022",

language = "English",

isbn = "9781526847249",

booktitle = "Principles and Practice of Marketing",

publisher = "McGraw-Hill",

address = "United States",

edition = "9th",

}