Discount retailing, a European test case for perceived value as a basis for shaping the firms offer.

Gianpaolo Vignali, C. VIGNALI, D. RYDING

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    JournalInternational Journal of Business and Globalisation
    Volume8
    Issue number2
    Publication statusPublished - 1 Jun 2012

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