Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience

MK Hogg, EN Banister

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)73-104
JournalJournal of Marketing Management
Volume17
Issue number1-2
DOIs
Publication statusPublished - 2001

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