Original language | English |
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Pages (from-to) | 73-104 |
Journal | Journal of Marketing Management |
Volume | 17 |
Issue number | 1-2 |
DOIs | |
Publication status | Published - 2001 |
Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience
MK Hogg, EN Banister
Research output: Contribution to journal › Article › peer-review