Disrupt through digital: a study on the challenges faced when digitalizing R&D

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Abstract

Digitalization and automation represent potential sources of disruption to the organization and practice of research and development (R&D). Digitalization has the potential to revolutionize future R&D, as digitalized R&D may improve efficiency and minimize risk thus reducing cycle and development times. However, companies expect organizational challenges in their R&D organization when they start to implement and work with digital technologies. Through an in-depth case analysis, we investigate these organizational challenges at Unilever, one of the world’s leading fast-moving consumer goods (FMCG) companies. Three challenges were identified: (1) managerial challenges; (2) behavioural challenges; and (3) digital technology skills challenges. Based on the identified challenges within the context of digitalizing an R&D centre, our study provides some practical advice to R&D managers.
Original languageEnglish
JournalR & D Management
DOIs
Publication statusPublished - 11 Jul 2023

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