Fingerprint
Dive into the research topics of 'Do brand names in a foreign language lead to different brand perceptions?'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Do brand names in a foreign language lead to different brand perceptions?
Laura Salciuviene, Pervez N. Ghauri, Ruth Salomea Streder, Claudio De Mattos
Research output: Contribution to journal › Article › peer-review
1411
Downloads
(Pure)