@inproceedings{45f1029e3c1042589758df0f1d4b6c6d,
title = "Do Marketing Faculty Have a Leading Role to Play in Developing Meaningful Services-Marketing-Based Measures of Student Evaluation of Teaching",
author = "Glen Brodowsky and Thorsten Gruber and Wayne Neu and Nathalie Spielmann and Anthony Lowrie and Alexander Reppel and Roediger Voss",
year = "2011",
month = apr,
language = "English",
booktitle = "35th Marketing Educators{\textquoteright} Association Conference",
note = "35th Marketing Educators{\textquoteright} Association Conference ; Conference date: 01-01-1824",
}