Do Seller Perceptions of Fairness Lead to Sales Growth? A Latent Growth Curve Analysis

Ghasem Zaefarian, Zhaleh Najafi-Tavani, Stephan C. Henneberg, Peter Naude

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Aug 2012
Event	American Marketing Association Educators Conference - Chicago Duration: 1 Jan 1824 → …

Conference	American Marketing Association Educators Conference
City	Chicago
Period	1/01/24 → …

Cite this

@inproceedings{ca9e6f0c1ae2487a8710d4a43960b04a,

title = "Do Seller Perceptions of Fairness Lead to Sales Growth? A Latent Growth Curve Analysis",

author = "Ghasem Zaefarian and Zhaleh Najafi-Tavani and Henneberg, {Stephan C.} and Peter Naude",

year = "2012",

month = aug,

language = "English",

booktitle = "host publication",

note = "American Marketing Association Educators Conference ; Conference date: 01-01-1824",

}