Do Supplier Perceptions of Buyer Fairness Lead to Supplier Sales Growth?

[Unknown] Zaefarian, [Unknown] G., Z. Najafi-Tavani, [Unknown] Z., S.C. Henneberg, Peter Naude

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Industrial Marketing Management
Publication status	Published - 2015

Cite this

@article{10df87269c934027bc1ea9bbd098ac3f,

title = "Do Supplier Perceptions of Buyer Fairness Lead to Supplier Sales Growth?",

author = "[Unknown] Zaefarian and [Unknown] G. and Z. Najafi-Tavani and [Unknown] Z. and S.C. Henneberg and Peter Naude",

year = "2015",

language = "English",

journal = "Industrial Marketing Management",

publisher = "Elsevier BV",

}