Do Supplier Perceptions of Buyer Fairness Lead to Supplier Sales Growth?

Ghasem Zaefarian, Zhaleh Najafi-Tavani, Stephan C. Henneberg, Peter Naude

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
DOIs	https://doi.org/10.1016/j.indmarman.2015.07.003
Publication status	Published - Aug 2012
Event	ISBM Conference 2012 - Duration: 1 Jan 1824 → …

Conference	ISBM Conference 2012
Period	1/01/24 → …

Access to Document

@inproceedings{e422197937f949b68cc4f233b396fa31,

title = "Do Supplier Perceptions of Buyer Fairness Lead to Supplier Sales Growth?",

author = "Ghasem Zaefarian and Zhaleh Najafi-Tavani and Henneberg, \{Stephan C.\} and Peter Naude",

year = "2012",

month = aug,

doi = "10.1016/j.indmarman.2015.07.003",

language = "English",