Do testimonials improve parental perceptions and participation in parenting programmes? results of two studies

Matthew Sanders, Alina Morawska, Faye Nitschke, Sally Burrows

    Research output: Contribution to journalArticlepeer-review

    Abstract

    Despite the effectiveness of parenting interventions in both prevention and intervention with child emotional and behavioural problems, parental participation in evidence-based programmes remains low, limiting the benefit to the population. This research examines a new population parental engagement strategy for parenting programmes using video testimonials via two studies. The first study compared the use of parent versus expert testimonials, against a no testimonial condition on parenting programme evaluations with 70 parents. The second study compared expert testimonials which were framed in a fear or non-fear context, with 73 parents. Results indicated no significant effect of source of testimonial or content of testimonial on parental evaluations of the programme or behavioural outcomes. Trends favoured expert testimonials over parent testimonials. Implications for population level engagement strategies are discussed. © The Author(s) 2011.
    Original languageEnglish
    Pages (from-to)85-98
    Number of pages13
    JournalJournal of Child Health Care
    Volume15
    Issue number2
    DOIs
    Publication statusPublished - 2011

    Keywords

    • Child behaviour
    • Engagement
    • Parenting interventions
    • Testimonials

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