Does face familiarity influence speechreadability?

The impact of face familiarity on the speechreadability of faces is examined. First we measured the baseline speechreading performance of participants, from unfamiliar faces. Next, participants were familiarized with the face and voice of either the same or a different speaker, or were asked to take part in a word puzzle instead. Speechreading performance was measured again, before participants completed a further period of familiarization (or puzzle completion) and a final speechreading performance task. Results showed that speechreading performance increased overall with practice but that performance increased significantly more as participants became increasingly familiar with the same speaker. Our findings demonstrate the importance of talker-specific variations or other instance-based characteristics and suggest that these are a useful source of information for speechreading. © 2008 The Experimental Psychology Society.