Dress fit and body image: A thematic analysis of women's accounts during and after trying on dresses

Sarah Grogan, Simeon Gill, Kathryn Brownbridge, Sarah Kilgariff, Amanda Whalley

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This study was designed to investigate women's experiences of dress fit and body image. Spontaneous speech of 20 women aged 18-45 years was audio-recorded while they tried on a number of dresses. They were also body-scanned and photographed in their chosen dress and discussed both the scan and the photograph in semi-structured interviews. Data were analysed using inductive thematic analysis and four key themes were found: the slim hourglass ideal, functional aspects of clothes fit, body confidence and clothes fit, and clothes dimensions and size coding. All themes and component sub-themes were ratified in follow-up sessions six months after the original interviews. It was concluded that these women had a complicated relationship with clothes fit and sizing and used well-fitting clothes to increase body confidence, cover perceived flaws, and to try to attain a slender hourglass look. Ideas for future directions for research in these areas are discussed. © 2013 Elsevier Ltd.
    Original languageEnglish
    Pages (from-to)380-388
    Number of pages8
    JournalBody Image
    Volume10
    Issue number3
    DOIs
    Publication statusPublished - Jun 2013

    Keywords

    • Body confidence
    • Body image
    • Body size
    • Clothes
    • Dress fit
    • Ideal body

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