Dyed in the Wool? An Empirical Note on Fan Loyalty

Terry Robinson

Research output: Working paper

Abstract

This paper attempts to investigate empirically the strength of intra-cityfootball club support and seeks to test the commonly held belief among the sportscommunity that supporters will not switch allegiance between city rivals very readily.To test this phenomenon data on the attendances of five English city rival clubs isused to conduct a cointegration analysis. The results imply that a stable relationshipdoes not exist between the attendance series which throws doubt on the ???invariantsupport??? hypothesis. To test the possibility that this result could be due to ficklesupporters ceasing to attend, a sensitivity analysis is conducted between attendancesand performance.
Original languageEnglish
Place of PublicationUniversity of Manchester
Number of pages26
Publication statusPublished - 2009

Publication series

NameMBS Working Paper No. 571
PublisherManchester Business School

Keywords

  • loyalty

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