E-commerce is king: Creating effective fashion retail website designs

R. Boardman; C. Chrimes

doi:10.1108/978-1-80382-345-420231020

E-commerce is king: Creating effective fashion retail website designs

Fashion Business Technology

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Pioneering New Perspectives in the Fashion Industry
Subtitle of host publication	Disruption, Diversity and Sustainable Innovation
Editors	Elaine L. Ritch, Catherine Canning, Julie McColl
Place of Publication	Leeds
Publisher	Emerald Publishing Limited
Pages	245-254
Number of pages	10
ISBN (Electronic)	9781803823454
ISBN (Print)	9781803823485
DOIs	https://doi.org/10.1108/978-1-80382-345-420231020
Publication status	Published - 18 May 2023

Keywords

e-commerce
fashion retail
website design
digital marketing
online shopping
online customer experience
social commerce

Access to Document

10.1108/978-1-80382-345-420231020

Cite this

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title = "E-commerce is king: Creating effective fashion retail website designs",

keywords = "e-commerce, fashion retail, website design, digital marketing, online shopping, online customer experience, social commerce",

author = "R. Boardman and C. Chrimes",

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editor = "Ritch, {Elaine L.} and Catherine Canning and Julie McColl",

booktitle = "Pioneering New Perspectives in the Fashion Industry",

publisher = "Emerald Publishing Limited",

address = "United Kingdom",

}

E-commerce is king: Creating effective fashion retail website designs. / Boardman, R.; Chrimes, C.
Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation. ed. / Elaine L. Ritch; Catherine Canning; Julie McColl. Leeds: Emerald Publishing Limited, 2023. p. 245-254.

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

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AU - Chrimes, C.

PY - 2023/5/18

Y1 - 2023/5/18

KW - e-commerce

KW - fashion retail

KW - website design

KW - digital marketing

KW - online shopping

KW - online customer experience

KW - social commerce

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U2 - 10.1108/978-1-80382-345-420231020

DO - 10.1108/978-1-80382-345-420231020

M3 - Chapter

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SP - 245

EP - 254

BT - Pioneering New Perspectives in the Fashion Industry

A2 - Ritch, Elaine L.

A2 - Canning, Catherine

A2 - McColl, Julie

PB - Emerald Publishing Limited

CY - Leeds

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E-commerce is king: Creating effective fashion retail website designs

Keywords

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