TY - BOOK
T1 - E-services
T2 - Opportunities and threats
AU - Evanschitzky, Heiner
AU - Iyer, Gopalkrishnan R.
PY - 2007/5/24
Y1 - 2007/5/24
N2 - This volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field 'E-Services'. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
AB - This volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field 'E-Services'. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
U2 - 10.1007/978-3-8350-9614-1
DO - 10.1007/978-3-8350-9614-1
M3 - Book
SN - 9783835008014
VL - 1
T3 - Applied Marketing Science / Angewandte Marketingforschung (APPMASC)
BT - E-services
PB - Deutscher Universitätsverlag
CY - Wiesbaden
ER -