Effectiveness and Efficiency in Privatization Advertising

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	211-221
Number of pages	11
Journal	International Journal of Advertising
Volume	12
Issue number	3
DOIs	https://doi.org/10.1080/02650487.1993.11104539
Publication status	Published - 1 Jan 1993

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title = "Effectiveness and Efficiency in Privatization Advertising",

author = "Gary Davies and Piers Hillier",

year = "1993",

month = jan,

day = "1",

doi = "10.1080/02650487.1993.11104539",

language = "English",

volume = "12",

pages = "211--221",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor & Francis",

number = "3",

}

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T1 - Effectiveness and Efficiency in Privatization Advertising

AU - Davies, Gary

AU - Hillier, Piers

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DO - 10.1080/02650487.1993.11104539

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JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 3

ER -