Effects of Consumer Perceptions on Brand Experience on the Web: brand familiarity, satisfaction and brand trust

Helen Perks, H Y. Ha

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Consumer Behaviour
Volume	4
Publication status	Published - 2005

Cite this

@article{6c670c09535a4d009ad8a419d781ce7a,

title = "Effects of Consumer Perceptions on Brand Experience on the Web: brand familiarity, satisfaction and brand trust",

author = "Helen Perks and Ha, \{H Y.\}",

year = "2005",

language = "English",

volume = "4",

journal = "Journal of Consumer Behaviour",

issn = "1479-1838",

publisher = "John Wiley \& Sons Ltd",

}