Electronic Music in Mexico

Mexico has experienced rapid growth in the digital recorded music industry, becoming a top music streaming market in Latin America within a short period of time, and providing significant opportunities for emerging electronic music acts from Europe. Mexico City is considered a “trigger city”, meaning that it holds significant influence over the success and popularity of an artist, song, or music trend, due to its substantial local digital streaming consumption. Mexico has a well-established electronic music scene, boasting a diverse range of acts from avant-garde to house, techno, and EDM. Mexico also features a unique blend of electronic music genres, including local genres such as digital cumbia and reggaeton. Foreign artists seeking to perform in Mexico do not necessarily need to be represented by a local label or booking agency. That being said, working with a local partner can be a huge help when it comes to growing an artist’s existing fanbase and building a career in Mexico. Mexico is a specific market that few professionals know how to fully access and make the most out of.