| Original language | English |
|---|---|
| Journal | European Journal of Marketing |
| Publication status | Published - 2007 |
Emotional Drivers in Online Book Retailing
Rui Da Silva, Da Silva, V. R, F. Alwi
Research output: Contribution to journal › Article › peer-review
Rui Da Silva, Da Silva, V. R, F. Alwi
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Journal | European Journal of Marketing |
| Publication status | Published - 2007 |