Empirical Exploration of Brand Name: Encountering a Corporate/Consumer Co-creation Process

Griff Round; Stuart Roper

Empirical Exploration of Brand Name: Encountering a Corporate/Consumer Co-creation Process

Griff Round, Stuart Roper

MSM Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Sept 2009
Event	5th International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG - Duration: 1 Jan 1824 → …

Conference

Conference	5th International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG
Period	1/01/24 → …

Cite this

@inproceedings{706d14af2e3347049ac5a333c22203be,

title = "Empirical Exploration of Brand Name: Encountering a Corporate/Consumer Co-creation Process",

author = "Griff Round and Stuart Roper",

year = "2009",

month = sep,

language = "English",

booktitle = "host publication",

note = "5th International Conference of the Academy of Marketing{\textquoteright}s Brand, Identity and Corporate Reputation SIG ; Conference date: 01-01-1824",

}