Employing Social Networking Media as a Marketing Tool in Large Emerging Markets: The Case of India

Nitin Sanghavi, Claudio De Mattos, Laura Salciuviene, Tandon Mohit

Research output: Contribution to conferencePaperpeer-review

Conference

ConferenceThe 14th International Conference of the Society for Global Business & Economic Development (SGBED)
Abbreviated titleSGBED 2016
Country/TerritoryUnited States
CityMontclair, NJ, 07043
Period21/06/1624/06/16
Internet address

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