EMPOWERING a reduction in use of conventionally fuelled vehicles using positive policy measures

The objective of EMPOWER is to substantially reduce the use of conventionally fueled vehicles in cities by fundamentally changing the mobility behavior of their drivers and users. To achieve this objective, EMPOWER provides an approach, including a set of software tools, for travelers, operators and public and private organizations. The approach empowers them to understand, help choose and successfully implement positive policy interventions to change mobility behavior.

The EMPOWER approach is developed for urban areas. Through a set of software tools, travelers are rewarded for changing their behavior, from using cars to use more sustainable modes of traveling, see figure 1. Incentives, such as points and discounts, for changing behavior are provided by incentive providers. Lead beneficiaries monitor travel behavior and develop interventions, such as challenges and competitions, to encourage travelers to change behavior. A service operator provides the software tools.