Enhancing the performance outcomes of firm servitization efforts: key capabilities and network resources

Jamie Burton; Vicky M. Story; Chris Raddats; Judy Zolkiewski

Enhancing the performance outcomes of firm servitization efforts: key capabilities and network resources

Jamie Burton, Vicky M. Story, Chris Raddats, Judy Zolkiewski

MSM Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference, "Freedom through marketing: Looking back, going forward", 3rd-6th July, 2017, Hull.
Publication status	Accepted/In press - 23 Jun 2017

Embargoed Document

Burton et al AM17_0290
Accepted author manuscript, 532 KB
Embargo ends: 1/01/27

Academy of Marketing, Best Paper at Conference
Burton, J. (Recipient), Story, V. M. (Recipient), Raddats, C. (Recipient) & Zolkiewski, J. (Recipient), 6 Jul 2017
Prize: Prize (including medals and awards)
Academy of Marketing, Best Paper in Track
Burton, J. (Recipient), Story, V. M. (Recipient), Raddats, C. (Recipient) & Zolkiewski, J. (Recipient), 6 Jul 2017
Prize: Prize (including medals and awards)

Cite this

@inproceedings{4db956032c4243acb38a555db04c1134,

title = "Enhancing the performance outcomes of firm servitization efforts: key capabilities and network resources",

author = "Jamie Burton and Story, {Vicky M.} and Chris Raddats and Judy Zolkiewski",

year = "2017",

month = jun,

day = "23",

language = "English",

booktitle = "Proceedings of the Academy of Marketing Conference, {"}Freedom through marketing: Looking back, going forward{"}, 3rd-6th July, 2017, Hull.",

}

Enhancing the performance outcomes of firm servitization efforts: key capabilities and network resources. / Burton, Jamie; Story, Vicky M.; Raddats, Chris et al.
Proceedings of the Academy of Marketing Conference, "Freedom through marketing: Looking back, going forward", 3rd-6th July, 2017, Hull.. 2017.

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Enhancing the performance outcomes of firm servitization efforts

T2 - key capabilities and network resources

AU - Burton, Jamie

AU - Story, Vicky M.

AU - Raddats, Chris

AU - Zolkiewski, Judy

PY - 2017/6/23

Y1 - 2017/6/23

M3 - Conference contribution

BT - Proceedings of the Academy of Marketing Conference, "Freedom through marketing: Looking back, going forward", 3rd-6th July, 2017, Hull.

ER -

Enhancing the performance outcomes of firm servitization efforts: key capabilities and network resources

Embargoed Document

Prizes

Academy of Marketing, Best Paper at Conference

Academy of Marketing, Best Paper in Track

Cite this