Abstract
This chapter investigates ethical consumption patterns and the link to purchasing sustainable fashion within the UK fashion industry. A quantitative research approach was utilised to investigate whether there is a relationship between the participants’ demographics and in how far they characterise themselves as being ethical through the CTR decision tree analysis. Age emerged as a major determinant, with work status further providing an indication on whether consumers are shopping at independent shops.
| Original language | English |
|---|---|
| Title of host publication | Sustainability in Fashion |
| Subtitle of host publication | a cradel to upcycle approach |
| Publisher | Palgrave Macmillan Ltd |
| ISBN (Print) | 978-3-319-51252-5 |
| Publication status | Published - 2017 |
Keywords
- ethical consumption
- ethical consumer
- independent
- sustainable fashion