#EUROmicroMOOC: using Twitter to share trends in Microbiology worldwide

I. López-Goñi, J. Giner-Lamia, A. Álvarez-Ordoñez, Alfonso Benitez-Páez, D. Claessen, M. Cortesao, M. de Toro, D. García-Ruano, E. T. Granato, ÁT Kovács, J. L. Romalde, T. G. Sana, M. Sánchez-Angulo, F. J. Sangari, W. K. Smits, T. Sturm, J. L. Thomassin, K. N.G. Valdehuesa, M. Zapotoczna

Research output: Contribution to journalArticlepeer-review

Abstract

Twitter is one of the most popular social media networks that, in recent years, has been increasingly used by researchers as a platform to share science and discuss ongoing work. Despite its popularity, Twitter is not commonly used as a medium to teach science. Here, we summarize the results of #EUROmicroMOOC: the first worldwide Microbiology Massive Open Online Course taught in English using Twitter. Content analytics indicated that more than 3 million users saw posts with the hashtag #EUROmicroMOOC, which resulted in over 42 million Twitter impressions worldwide. These analyses demonstrate that free Microbiology MOOCs shared on Twitter are valuable educational tools that reach broad audiences throughout the world. We also describe our experience teaching an entire Microbiology course using Twitter and provide recommendations when using social media to communicate science to a broad audience.

Original languageEnglish
JournalFEMS microbiology letters
Volume366
Issue number11
Early online date20 Jun 2019
DOIs
Publication statusPublished - 2019
Externally publishedYes

Keywords

  • MOOC
  • open access
  • science communication
  • social networks
  • Twitter

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