Evaluating and Updating a Design Space for Augmented Reality Television

Pejman Saeghe, Mark McGill, Bruce Weir, Sarah Clinch, Robert Stevens

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


As Augmented Reality Television (ARTV) transitions out of the feasibility phase, it is crucial to understand the impact of design
decisions on the viewers’ ARTV experiences. In a previous study, six ARTV design dimensions were identified by relying on insights
from existing prototypes. However, the set of possible dimensions is likely to be broader. Building on top of previous work, we
create an ARTV design space and present it in a textual cheat sheet. We subsequently evaluate the cheat sheet in a between-subject
study (𝑛 = 10), with participants with wide-ranging expertise. We identified six new dimensions (genre, broadcast mode, audience
demographics, cartoonish vs. photoreal representation, modality, and privacy), and a new aspect (360◦) for the display dimension. In
light of our observations, we provide an updated ARTV design space and observe that asking participants to write ARTV scenarios
can be an effective method for harvesting novel design dimensions.
Original languageEnglish
Title of host publicationACM International Conference on Interactive Media Experiences
Publication statusAccepted/In press - 15 Mar 2022


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