Evaluating Research Priorities in Market Segmentation

Lee Quinn, Sally Dibb

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationTransformational Marketing
    EditorsAmanda Broderick
    PublisherAcademy of Marketing
    Publication statusPublished - 2010
    EventAcademy of Marketing Conference - Coventry, United Kingdom
    Duration: 11 May 201013 May 2010

    Conference

    ConferenceAcademy of Marketing Conference
    Country/TerritoryUnited Kingdom
    CityCoventry
    Period11/05/1013/05/10

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