Evaluating Theoretical Developments in Market Segmentation: Observations and Future Research Directions

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Virtue in Marketing
Publication status	Published - 2004
Event	Academy of Marketing Conference - Leeds, United Kingdom Duration: 7 Jul 2009 → 9 Jul 2009

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Leeds
Period	7/07/09 → 9/07/09

Cite this

@inproceedings{d6d260da9d414f01858893891c925be5,

title = "Evaluating Theoretical Developments in Market Segmentation: Observations and Future Research Directions",

author = "L. Quinn",

year = "2004",

language = "English",

booktitle = "Virtue in Marketing",

note = "Academy of Marketing Conference ; Conference date: 07-07-2009 Through 09-07-2009",

}