Evolution of Branding Theory and its Relevance to the Independent Retail Sector

Stuart Roper, [Unknown] S., Cathy Parker

Research output: Contribution to journal › Article › peer-review

Access to Document

@article{5acf8d2ef5954b3a9135ca6663a79695,

title = "Evolution of Branding Theory and its Relevance to the Independent Retail Sector",

author = "Stuart Roper and [Unknown] S. and Cathy Parker",

year = "2006",

doi = "10.1362/146934706776861555",

language = "English",

volume = "6",

pages = "55--71",

journal = "The Marketing Review",

issn = "1472-1384",

publisher = "Westburn Publishers Ltd",

}