| Original language | English |
|---|---|
| Pages (from-to) | 55-71 |
| Journal | The Marketing Review |
| Volume | 6 |
| DOIs | |
| Publication status | Published - 2006 |
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Evolution of Branding Theory and its Relevance to the Independent Retail Sector
- Stuart Roper
- , [Unknown] S.
- , Cathy Parker
Research output: Contribution to journal › Article › peer-review