Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: a two-stage approach

T.C. Wong; Mohamed Haddoud; K.Y. Kwok; Hongwei He

doi:10.1108/IMDS-07-2017-0313

Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: a two-stage approach

T.C. Wong, Mohamed Haddoud, K.Y. Kwok, Hongwei He

MSM Marketing

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	850-872
Journal	Industrial Management and Data Systems
Volume	118
Issue number	4
Early online date	16 May 2018
DOIs	https://doi.org/10.1108/IMDS-07-2017-0313
Publication status	Published - 2018

Keywords

online community participation
Social support
Social identity theory
community citizenship behaviour
fuzzy-set qualitative comparative analysis
Artificial neural network

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1108/IMDS-07-2017-0313

PDF_Proof IMDS 2017Accepted author manuscript, 524 KB

Cite this

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title = "Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: a two-stage approach",

keywords = "online community participation, Social support, Social identity theory, community citizenship behaviour, fuzzy-set qualitative comparative analysis, Artificial neural network",

author = "T.C. Wong and Mohamed Haddoud and K.Y. Kwok and Hongwei He",

year = "2018",

doi = "10.1108/IMDS-07-2017-0313",

language = "English",

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journal = "Industrial Management and Data Systems",

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AU - Wong, T.C.

AU - Haddoud, Mohamed

AU - Kwok, K.Y.

AU - He, Hongwei

PY - 2018

Y1 - 2018

KW - online community participation

KW - Social support

KW - Social identity theory

KW - community citizenship behaviour

KW - fuzzy-set qualitative comparative analysis

KW - Artificial neural network

U2 - 10.1108/IMDS-07-2017-0313

DO - 10.1108/IMDS-07-2017-0313

M3 - Article

SN - 0263-5577

VL - 118

SP - 850

EP - 872

JO - Industrial Management and Data Systems

JF - Industrial Management and Data Systems

IS - 4

ER -