Examining the Relationship between Brand Emotion and Brand Extension among Supporters of Professional Football Clubs

I. Abosag, S. Roper, D. Hind

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - May 2009
EventAcademy of Marketing Science (AMS) - Miami, USA
Duration: 1 Jan 1824 → …

Conference

ConferenceAcademy of Marketing Science (AMS)
CityMiami, USA
Period1/01/24 → …

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