Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

Zach W.Y. Lee; Christy M.K. Cheung; Tommy K.H. Chan

doi:10.1109/HICSS.2014.89

Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

Zach W.Y. Lee, Christy M.K. Cheung, Tommy K.H. Chan

Management Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners.

Original language	English
Title of host publication	Proceedings of the Annual Hawaii International Conference on System Sciences
DOIs	https://doi.org/10.1109/HICSS.2014.89
Publication status	Published - 2014

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10.1109/HICSS.2014.89

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title = "Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective",

abstract = "Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners.",

author = "Lee, {Zach W.Y.} and Cheung, {Christy M.K.} and Chan, {Tommy K.H.}",

year = "2014",

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language = "English",

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Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective. / Lee, Zach W.Y.; Cheung, Christy M.K.; Chan, Tommy K.H.
Proceedings of the Annual Hawaii International Conference on System Sciences. 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

AU - Lee, Zach W.Y.

AU - Cheung, Christy M.K.

AU - Chan, Tommy K.H.

PY - 2014

Y1 - 2014

N2 - Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners.

AB - Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners.

U2 - 10.1109/HICSS.2014.89

DO - 10.1109/HICSS.2014.89

M3 - Conference contribution

SN - 9781479925049

BT - Proceedings of the Annual Hawaii International Conference on System Sciences

ER -

Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

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