Exploiting the B2B knowledge network: New perspectives and core concepts

Peter Naudé; Stephan Henneberg; Judy Zolkiewski; Xia Zhu

doi:10.1016/j.indmarman.2009.02.005

Exploiting the B2B knowledge network: New perspectives and core concepts

Peter Naudé, Stephan Henneberg, Judy Zolkiewski, Xia Zhu

Research output: Contribution to journal › Article › peer-review

Abstract

This editorial introduces the articles in this special issue of Industrial Marketing Management, which presents the best papers from the 23rd Annual IMP Conference, held at Manchester Business School, UK in September 2007. The papers have been selected to represent the interaction, relationship and network perspectives and encompass, value, relationship assets, trust, commitments and the constitution of networks. © 2009 Elsevier Inc. All rights reserved.

Original language	English
Pages (from-to)	493-494
Number of pages	1
Journal	Industrial Marketing Management
Volume	38
Issue number	5
DOIs	https://doi.org/10.1016/j.indmarman.2009.02.005
Publication status	Published - Jul 2009

Keywords

Business-to-business
IMP
Interaction
Networks
Relationships

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10.1016/j.indmarman.2009.02.005

Cite this

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title = "Exploiting the B2B knowledge network: New perspectives and core concepts",

abstract = "This editorial introduces the articles in this special issue of Industrial Marketing Management, which presents the best papers from the 23rd Annual IMP Conference, held at Manchester Business School, UK in September 2007. The papers have been selected to represent the interaction, relationship and network perspectives and encompass, value, relationship assets, trust, commitments and the constitution of networks. {\textcopyright} 2009 Elsevier Inc. All rights reserved.",

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AU - Henneberg, Stephan

AU - Zolkiewski, Judy

AU - Zhu, Xia

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N2 - This editorial introduces the articles in this special issue of Industrial Marketing Management, which presents the best papers from the 23rd Annual IMP Conference, held at Manchester Business School, UK in September 2007. The papers have been selected to represent the interaction, relationship and network perspectives and encompass, value, relationship assets, trust, commitments and the constitution of networks. © 2009 Elsevier Inc. All rights reserved.

AB - This editorial introduces the articles in this special issue of Industrial Marketing Management, which presents the best papers from the 23rd Annual IMP Conference, held at Manchester Business School, UK in September 2007. The papers have been selected to represent the interaction, relationship and network perspectives and encompass, value, relationship assets, trust, commitments and the constitution of networks. © 2009 Elsevier Inc. All rights reserved.

KW - Business-to-business

KW - IMP

KW - Interaction

KW - Networks

KW - Relationships

U2 - 10.1016/j.indmarman.2009.02.005

DO - 10.1016/j.indmarman.2009.02.005

M3 - Article

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VL - 38

SP - 493

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JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 5

ER -

Exploiting the B2B knowledge network: New perspectives and core concepts

Abstract

Keywords

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