Exploring Key Neo-Marketing Directions through the use of an Academic Think Tank: A Methodological Framework

L Moutinho, F Davies, Graeme Hutcheson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	417-432
Journal	European Journal of Marketing
Volume	36, 4
DOIs	https://doi.org/10.1108/03090560210417246
Publication status	Published - 2001

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title = "Exploring Key Neo-Marketing Directions through the use of an Academic Think Tank: A Methodological Framework",

author = "L Moutinho and F Davies and Graeme Hutcheson",

year = "2001",

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language = "English",

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journal = "European Journal of Marketing",

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AU - Moutinho, L

AU - Davies, F

AU - Hutcheson, Graeme

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