Exploring Key Neo-Marketing Directions through the use of an Academic Think Tank: A Methodological Framework

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	417-432
Journal	European Journal of Marketing
Volume	36, 4
DOIs	https://doi.org/10.1108/03090560210417246
Publication status	Published - 2001

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@article{b208caf4387a4359bd7d20287c673d2e,

title = "Exploring Key Neo-Marketing Directions through the use of an Academic Think Tank: A Methodological Framework",

author = "L Moutinho and F Davies and Graeme Hutcheson",

year = "2001",

doi = "10.1108/03090560210417246",

language = "English",

volume = "36, 4",

pages = "417--432",

journal = "European Journal of Marketing",

issn = "1758-7123",

publisher = "Emerald Publishing Limited",

}

TY - JOUR

T1 - Exploring Key Neo-Marketing Directions through the use of an Academic Think Tank: A Methodological Framework

AU - Moutinho, L

AU - Davies, F

AU - Hutcheson, Graeme

PY - 2001

Y1 - 2001

U2 - 10.1108/03090560210417246

DO - 10.1108/03090560210417246

M3 - Article

SN - 1758-7123

VL - 36, 4

SP - 417

EP - 432

JO - European Journal of Marketing

JF - European Journal of Marketing

ER -