Exploring the geographical dimension in loyalty card data

J Byrom, T Hernández, D Bennison, P Hooper

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	162-170
Journal	Marketing Intelligence & Planning
Volume	19
Issue number	3
DOIs	https://doi.org/10.1108/02634500110391708
Publication status	Published - 2001

Access to Document

@article{7416b55fc8424fd28dfe19f039fa0ac5,

title = "Exploring the geographical dimension in loyalty card data",

author = "J Byrom and T Hern{\'a}ndez and D Bennison and P Hooper",

year = "2001",

doi = "10.1108/02634500110391708",

language = "English",

volume = "19",

pages = "162--170",

journal = "Marketing Intelligence & Planning",

publisher = "Emerald Publishing Limited",

number = "3",

}