| Original language | English |
|---|---|
| Title of host publication | 28th EMAC, Berlin, Germany |
| Publication status | Published - May 1999 |
Exploring the Measurement of Consumer Quality Evaluations for a Product-dominated Industry: further criticism of SERVQUAL
J. Burton, C J. Easingwood, J. Murphy
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review