Exploring the Relationship between Consumer Knowledge and Purchase Behaviour of Value-Based Labels

M McEachern, G Warnaby

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	414-426
Number of pages	13
Journal	International Journal of Consumer Studies
Volume	32
Publication status	Published - 2008

Cite this

@article{c05157f877564093af6b84739f1d2708,

title = "Exploring the Relationship between Consumer Knowledge and Purchase Behaviour of Value-Based Labels",

author = "M McEachern and G Warnaby",

year = "2008",

language = "English",

volume = "32",

pages = "414--426",

journal = "International Journal of Consumer Studies",

issn = "1470-6423",

publisher = "John Wiley & Sons Ltd",

}