Exploring the Retail Design Management Process- A Case Study

D. Vazquez; M Bruce

doi:10.1080/09593960210151199

Exploring the Retail Design Management Process- A Case Study

D. Vazquez, M Bruce

Research output: Contribution to journal › Article › peer-review

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Abstract

Design is an increasingly important part of the competitive strategy of food retailers in the UK. This paper examines the design management process within one of the leading UK food retailers to provide a model of the process. This model constitutes a contribution to design management theory in the retail sector. The process of retail design management is explored and discussed. This paper attempts to provide an exploratory base for future linkages to be made between design management and retail marketing theories.

Original language	English
Pages (from-to)	437-448
Journal	The International Review of Retail, Distribution and Consumer Research
Volume	12
Issue number	4
DOIs	https://doi.org/10.1080/09593960210151199 https://doi.org/10.1080/09593960210151199
Publication status	Published - 2002

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title = "Exploring the Retail Design Management Process- A Case Study",

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Exploring the Retail Design Management Process- A Case Study

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