Abstract
Inactive lifestyles and associated healthcare costs fostered a trend of encouraging use of wearables (e.g. wristbands tracking daily activity) to promote proactive wellbeing management. Yet, there is a gap between consumers’ interest in and actual adoption and usage of wearables. This limits the technology in fully unfolding its potential for different stakeholders, i.e., consumers, device vendors or governments. Our study examines factors fostering the adoption and usage of wearables deploying product trials followed with interviews, focusing on Perceived Usefulness (PU) and its determinants. TAM-2 model was found most suitable and was further enhanced by three antecedents of Output Quality, one of the factors affecting PU, namely Accuracy, Design and Data Delivery. Our results contribute to enhancing the model’s ability to predict adoption and usage of wearables. Furthermore, practical implications and further research directions are derived.
Original language | English |
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Title of host publication | Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends |
Editors | M. Stieler |
Publisher | Springer Nature |
Pages | 323 |
Number of pages | 324 |
ISBN (Electronic) | 978-3-319-45596-9 |
ISBN (Print) | 978-3-319-45595-2 |
DOIs | |
Publication status | Published - 2017 |
Event | Conference of the Academy of Marketing Science - Disney World, Disney World, United States Duration: 18 May 2016 → 21 May 2016 http://easychair.org/smart-program/AMS44/index.html |
Conference
Conference | Conference of the Academy of Marketing Science |
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Abbreviated title | AMS |
Country/Territory | United States |
City | Disney World |
Period | 18/05/16 → 21/05/16 |
Internet address |
Keywords
- wearables, health promotion, wellbeing