Exploring usefulness of wellbeing wearables for improved adoption: qualitative approach

Annina Schamberger, Marzena Nieroda

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Inactive lifestyles and associated healthcare costs fostered a trend of encouraging use of wearables (e.g. wristbands tracking daily activity) to promote proactive wellbeing management. Yet, there is a gap between consumers’ interest in and actual adoption and usage of wearables. This limits the technology in fully unfolding its potential for different stakeholders, i.e., consumers, device vendors or governments. Our study examines factors fostering the adoption and usage of wearables deploying product trials followed with interviews, focusing on Perceived Usefulness (PU) and its determinants. TAM-2 model was found most suitable and was further enhanced by three antecedents of Output Quality, one of the factors affecting PU, namely Accuracy, Design and Data Delivery. Our results contribute to enhancing the model’s ability to predict adoption and usage of wearables. Furthermore, practical implications and further research directions are derived.
Original languageEnglish
Title of host publicationProceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends
EditorsM. Stieler
PublisherSpringer Nature
Number of pages324
ISBN (Electronic)978-3-319-45596-9
ISBN (Print)978-3-319-45595-2
Publication statusPublished - 2017
EventConference of the Academy of Marketing Science - Disney World, Disney World, United States
Duration: 18 May 201621 May 2016


ConferenceConference of the Academy of Marketing Science
Abbreviated titleAMS
Country/TerritoryUnited States
CityDisney World
Internet address


  • wearables, health promotion, wellbeing


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