Abstract
This paper reports the results of research into the experiences of English and French architectural practices competing in the developing European market. In order to do this, principals from 60 architectural practices - 30 in each country - were interviewed in order to understand the means and motives for exporting architectural services from their own country, to either the other country, or to Germany. This paper starts with a review of the literature on the strategic management of architectural practice before moving on to present the principal findings of the survey of architectural practices. In order to offer a preliminary explanation of the differences found, the results are related to distinctive features of the construction business systems in each country.
| Original language | English |
|---|---|
| Pages (from-to) | 165-175 |
| Number of pages | 10 |
| Journal | Journal of Architectural and Planning Research |
| Volume | 19 |
| Issue number | 2 |
| Publication status | Published - Jun 2002 |