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Facebook advertising data in Africa

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Abstract

This chapter presents a descriptive analysis of migration-related data from Facebook’s Advertising Platform for the African continent. It provides an estimate of the raw number of migrants in Africa, and a disaggregation by country of origin and by sex. According to the data, the total number of “migrants” – Facebook users who “live abroad” in Africa, regardless of the country of origin – is 10.4 million. Analysis hints at the potential value of the data, while also illustrating challenges for any cross-national work, due to the strong heterogeneity of Facebook use. Digital trace data offer an opportunity for migration studies in low- and middle-income country contexts, and can be used to complement rather than replace traditional data sources.
Original languageEnglish
Title of host publicationMigration in West and North Africa and across the Mediterranean
Subtitle of host publicationTrends, risks, development and governance
EditorsPhilippe Fargues, Marzia Rango, Emma Borgnas, Irene Schofberger
Place of PublicationGeneva
PublisherInternational Organization for Migration
Number of pages9
VolumeMigration in West and North Africa and across the Mediterranean: Trends, Risks, Developments, Governance
ISBN (Print)9789290688785
Publication statusPublished - 1 Sept 2020

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