TY - JOUR
T1 - Factors Influencing the Adoption of Crowdfunding in Bangladesh
T2 - a Study of Start-up Entrepreneurs
AU - Islam, Mohammad Tariqul
AU - Khan, Muhammad Tahir Abbas
PY - 2019/12/20
Y1 - 2019/12/20
N2 - Despite widespread adoption of crowdfunding for funding social donation projects, its adoption among startup entrepreneurs is significantly low, in developing countries in particular. Research has been performed to investigate the crowdfunding adoption intention of start-up entrepreneurs in Bangladesh. This study aimed to identify the motivation behind the intentions of the entrepreneurs to adopt crowdfunding, using the Unified Theory of Acceptance and Use of Technology (UTAUT) model with extensions. Empirical data were collected from 317 respondents and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results indicate that performance expectancy, effort expectancy, social influence, facilitating conditions and perceived trust mpact significantly ion the entrepreneurs’ behavioral intention to adopt crowdfunding. In contrast, trialability and perceived trust were not found to be significant determinants. However, trialability has a significant positive relation with use behavior or actual use, whereas no significant relationship has been identified between behavioral intention and use behavior.
AB - Despite widespread adoption of crowdfunding for funding social donation projects, its adoption among startup entrepreneurs is significantly low, in developing countries in particular. Research has been performed to investigate the crowdfunding adoption intention of start-up entrepreneurs in Bangladesh. This study aimed to identify the motivation behind the intentions of the entrepreneurs to adopt crowdfunding, using the Unified Theory of Acceptance and Use of Technology (UTAUT) model with extensions. Empirical data were collected from 317 respondents and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results indicate that performance expectancy, effort expectancy, social influence, facilitating conditions and perceived trust mpact significantly ion the entrepreneurs’ behavioral intention to adopt crowdfunding. In contrast, trialability and perceived trust were not found to be significant determinants. However, trialability has a significant positive relation with use behavior or actual use, whereas no significant relationship has been identified between behavioral intention and use behavior.
U2 - https://doi.org/10.1177/0266666919895554
DO - https://doi.org/10.1177/0266666919895554
M3 - Article
SN - 0266-6669
VL - 37
SP - 72
EP - 89
JO - Information Development
JF - Information Development
IS - 1
ER -