@article{f23d83b8f528423a859a1ead628d82c0,
title = "Financial untouchability: a polysemic narrative of digital financial inclusion in Modi{\textquoteright}s India",
abstract = "India{\textquoteright}s post-GFC digital financial inclusion project has been conveyed by an officially constructed polysemic narrative that connotes three distinctive semantic fields: a) post-colonial Indian developmental policies; b) post-GFC financialising neoliberal financial inclusion programmes; and c) traditional Hindu religious values of money and wealth. By assembling a semiological conceptual toolbox from the works of Barthes, Eco and Ricouer we analyse this specific phenomenon of polysemy in India{\textquoteright}s financial inclusion narrative. Based on our findings we develop an argument for a connotative approach to economic discourses as a possible alternative to metonymic understanding of the relationship between language and things in studying markets, economy, and neoliberal policies. ",
keywords = "financial inclusion; narratives; semiology; India; digital financialization",
author = "Ismail Erturk and Ghosh Indradeep and Kadambari Shah",
note = "Funding Information: We would like to thank International Centre for Advanced Studies at Erfurt University for facilitating this research and Daniel Seabra Lopes, Sandra Faustino, and In{\^e}s Faria, from Lisbon School of Economics and Management, who organised the workshop {\textquoteleft}Tales of Transformation: The politics, morals and technologies of contemporary finance{\textquoteright} where the first draft of this paper was presented. Publisher Copyright: {\textcopyright} 2021 Informa UK Limited, trading as Taylor & Francis Group.",
year = "2022",
month = jan,
day = "1",
doi = "10.1080/17530350.2021.1927147",
language = "English",
volume = "15",
pages = "30--51",
journal = "Journal of Cultural Economy",
issn = "1753-0350",
publisher = "Taylor & Francis",
number = "1",
}