Finding a Place for Market Segmentation

Lee Quinn

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Putting Marketing in its Place
Editors	June Dennis
Publisher	Academy of Marketing
Publication status	Published - 2009
Event	Academy of Marketing Conference - Leeds, United Kingdom Duration: 7 Jul 2009 → 9 Jul 2009

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Leeds
Period	7/07/09 → 9/07/09

Cite this

@inproceedings{9b0f89a18d3f4f78906ffd16b9208371,

title = "Finding a Place for Market Segmentation",

author = "Lee Quinn",

year = "2009",

language = "English",

editor = "June Dennis",

booktitle = "Putting Marketing in its Place",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "Academy of Marketing Conference ; Conference date: 07-07-2009 Through 09-07-2009",

}