Flexible strategy mix for central Europe: A process data analysis

This study investigates how a multinational supplier can devise a flexible strategy in emerging economies. Drawing on the concept of strategic flexibility, this article analyzes change mechanisms of generic strategy for changeable conditions in emerging markets. Based on a case study of a Japanese auto parts supplier and its different strategies for the Czech Republic, Hungary, and Poland, this study exemplifies the alteration of these strategies between 1997 and 2005. A process flowchart is used to illustrate the meta-level causality among the case firm, other business actors, and their activities at each operational unit. © 2010 Wiley Periodicals, Inc.