| Original language | English |
|---|---|
| Title of host publication | The Wiley Encyclopedia of Management |
| Subtitle of host publication | Marketing |
| Pages | 131-133 |
| Edition | 3 |
| Publication status | Published - 2014 |
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Forecasting
- Jim Freeman
- , Michael Greatorex
- , Dale Littler (Editor)
Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary